The media play a major role in raising public awareness of social entrepreneurship. With the idea to inform and inspire them to follow closely the development of social entrepreneurship in Macedonia, on June 8, 2002, a workshop for journalists was held at the Center for Support of Social Enterprises, under the leadership of our communications expert, Ratka Pemova and team leader Barbara Sadovska.
The various aspects of social entrepreneurship were discussed at the workshop, attended by ten journalists.
Journalists received information about the extent of development of the social economy in the EU, as well as information about the situation in the country, such as the adoption of the National Strategy for Development of Social Enterprises, which defines the basic goals and activities for the period 2021-2024, as well as the preparation of the Law on Social Enterprises, which will define the necessary criteria for registering social enterprises, but will also allow greater credibility and interest for social enterprises as a model of start-up companies, providers of services and as an opportunity for investment.
Journalists also got informed about the role of social enterprises in reducing poverty and unemployment, and the possibility of complementing the labor market in economies where there is a shortage of young people, because they mostly leave their countries. Social enterprises aim to provide solutions to existing societal problems. There is great potential for social enterprise activities as they can cover a diverse range of economic, social and environmental issues.
